Unit 42 Thought Leadership Director - #100275

Palo Alto Networks

Date: 04/19/2022 20:00 PM

City: Santa Clara, California

Contract type: Full Time

Work schedule: Full Day

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission: 

Being the cybersecurity partner of choice, protecting our digital way of life. 

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are. 

Job Description

Your Career

In this x-portfolio role within the Unit 42 marketing team, you will be responsible for surfacing and articulating the most compelling stories that help Unit 42 explain the work its threat researchers and incident responders are doing to help Palo Alto Networks customers prepare for and respond to their biggest security challenges. From ransomware to cloud breaches and nation-state threats, you’ll stay up to date on the changing threat landscape and partner with our threat intel team to write, design, and produce stories for marketing, executive, and sales teams across the company to use in customer conversations and awareness campaigns. In addition, you’ll dive in during rapid responses to ensure the above teams are up to date on critical information and how to best communicate it.

We are looking for a storyteller with security experience working with incident response and/or threat intel teams to translate technical security topics into stories that engage key security personas (CISOs, SecOps leaders, DevSecOps, Board Members, etc) through a variety of mediums (interactive web experiences, conference keynotes, podcasts, videos, executive talking points, etc). We’re also looking for a candidate who has marketing experience responding to major threat-led responses across broad x-functional teams.

Your Impact

  • Partner with Unit 42 threat researchers and our communications team to keep your finger on the pulse of the threat landscape to regularly update key stakeholders on new threats, threat actors, and threat-led rapid response initiatives

  • Partner with Unit 42 threat researchers to co-lead the storytelling narrative as the threat landscape changes and impacts industries, markets, and our customers for ongoing and rapid response marketing campaigns

  • Work with the creative services team and outside agencies to develop awareness content and interactive digital experiences to bring key stories to life in an engaging way for customers

  • You might simultaneously be developing a keynote speech for a major conference, a podcast on a new adversary group, or an interactive web experience for security audiences to explore our threat research,  ensuring that all content is on-brand, consistent in style, quality and voice

  • Craft Unit 42 stories and outcomes to be used in the Executive Briefing Center and other venues as well as create a feedback loop with x-functional teams to ensure unrealized customer benefits and competitive advantages go back into product messaging and positioning, sales enablement, and overall marketing content

  • Partner with the corporate communications and social marketing teams to create compelling social and blog content on the changing threat landscape and incident response stories from the field


Your Experience

  • You are a phenomenal writer and storyteller that can take a complex technical topic and transform it into a story that all levels of an organization can understand and appreciate

  • You know cybersecurity well enough that you can comb through threat intelligence reports, incident response data and commentary to identify great anecdotes that will bring executive, sales, and marketing storytelling to life

  • A record of success in developing compelling thought leadership content, executive speeches, presentations - You should be comfortable creating presentation decks with a complete talk track for the presenter

  • You understand what an audience wants to hear and cut through the noise to create compelling awareness content for short, medium, and long form communications

  • You have a sense of urgency and appreciate the importance of the ephemeral nature of cybersecurity, current events, and news cycles and are comfortable partnering with PR and Communications teams

  • Knowledge in cybersecurity markets, and experience in incident response, security consulting, threat intelligence, or security operations required

  • Bachelor's degree required (or equivalent) and 10+ years of Marketing experience; with 5+ years in the security industry. Product marketing experience preferred.

  • Master’s degree is a plus

  • Ability to occasionally travel domestically and internationally once restrictions are lifted.

Additional Information

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis. 

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.


Covid-19 Vaccination Information for Palo Alto Networks Jobs

  • Vaccine requirements and disclosure obligations vary by country.
  • Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:
    • The job requires accessing a company worksite
    • The job requires in-person customer contact and the customer has implemented such requirements
    • You choose to access a Palo Alto Networks worksite
  • If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.

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