B2B Marketing Advisor, Lead Generation - eviCore (Work at Home) - #100595

Cigna


Date: 04/20/2022 00:00 AM

City: Hartford, Connecticut

Salary: $91,300 - $152,100 / year

Contract type: Full Time

Work schedule: Full Day

ROLE SUMMARY

The Segment Marketing Lead Generation Advisor will be responsible for establishing a demand generation strategy and oversee the development and execution of multi-channel lead generation campaigns to profitably grow and expand the eviCore business.



Reporting to the Segment Marketing Lead, and partnering with senior business leadership, this position will be responsible for thinking of strategic ways to create demand, acquire business leads, and then develop and analyze fully integrated customer engagement campaigns. The Lead Generation Advisor should be highly analytical and measurement-driven to manage the execution of lead generation activities. This position will have specific accountability for acquiring and retaining customers across all distribution channels and will be on point to deliver on designated sales and performance goals.



In addition to managing the lead generation program for eviCore, the Advisor will also partner with segment marketing team members on engagement programs across the entire value chain including clients, providers and brokers.




RESPONSIBILITIES :

Create and execute overall campaign strategy, program development, project management and ultimate delivery of qualified leads.

Develop multi-channel lead generation and nurture campaigns to acquire new customers, drive growth across existing clients, and support sales in business development efforts.

Identify and align lead qualification criteria and targets including number of leads, activity level, and quality of opportunities.

Develop and monitor performance metrics in line with sales and marketing goals using best practices to test programs, evaluate results, and improve the campaign performance.

Collaborate with Digital Marketing Analyst on campaign elements including SEO, email marketing, social media, and campaign content.

Collaborate with internal and external vendors on the development and distribution of creative assets associated with the campaigns.

Measure and report performance of marketing campaigns, gain insight and assess against goal. Publish regular performance reports, including campaign performance data and event participation and lead rates.




QUALIFICATIONS SHOULD INCLUDE:

Demonstrated experience and history of success in developing and executing lead generation campaigns.

Significant experience extracting, tracking and analyzing marketing data for the purposes of lead generation.

Experience using marketing automation and CRM platforms.

Experience with digital and project management tools such as Constant Contact, Google Analytics, and Wrike.

Comfortable working in a highly-matrixed environment

Healthcare experience

Self-directed

Bachelor’s degree, with a minimum of 5 years of experience in B2B marketing specifically with lead / generation.



For this position, we anticipate offering an annual salary of $91,300 - $152,100, depending on relevant factors, including experience and geographic location.



This role is also anticipated to be eligible to participate in an annual bonus plan.



Helping our customers achieve healthier, more secure lives is at the heart of what we do. While you take care of our customers, we’ll take care of you through a comprehensive benefits program that helps you be at your best. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and best in class well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and dozens of corporate discounts on essentials you use every day. For more details on our employee benefits programs, please visit the “Life at Cigna” tab on our careersite: www.cigna.com/careers



About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?



Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.



If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

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