Brand Marketing Manager, Consumer Apps - #196401


Date: 06/08/2022 05:30 AM

City: Sparkill, New York

Contract type: Full Time

Work schedule: Full Day

Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
New York, NY, USA; San Francisco, CA, USA

Minimum qualifications:

  • Bachelor's degree in Marketing, Business, or equivalent practical experience.

  • 3 years of experience in brand marketing or other related fields.

  • Experience working with individuals across different disciplines and perspectives and drafting/driving communication plans for internal stakeholders.

  • Experience managing cross-functional projects.

Preferred qualifications:

  • Experience activating creative strategy around sports, entertainment, and brand partnerships.
  • Experience working as close partners with creative counterparts.

  • Experience working internationally and with a global mindset.

  • Experience with diversity, equity, and inclusion programs.

  • Ability to be a team player with a collaborative approach.

  • Ability to think across cultures, audiences, and scenarios.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

We are the centralized brand marketing team within the Consumer Apps organization. We lead consumer brand campaigns across apps to drive brand love through strategic planning, partnerships, creative execution, and measurement/testing. We embed Google’s DNA in the unique and diverse Consumer Apps work we create for users.

In this role, you will bring Google brands to life by building brand strategies, storytelling, experiences, and integrated campaigns and activations to life. You will drive brand campaigns across multiple channels from concept to execution

You will support medium to large-scale campaigns and have the opportunity to work across a consumer brands, including Search, Maps, Photos Assistant, and News. You will partner with product marketers, media, public relations, and creative teams to develop marketing briefs and go to market strategies for integrated campaigns

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


  • Drive the brand and Google’s products across partnerships.

  • Support sports activation and creative strategy for existing and potential partnerships.

  • Execute integrated campaigns including briefing, go-to-market (e.g., paid, owned, and earned channels), and post-campaign measurement and analysis.

  • Collaborate with cross-functional product marketing, media, and communications teams to align around a central brand narrative and go-to-market plan.

  • Partner with analytics, production, and creative teams to test creativity. Integrate learnings into campaign development and media strategy so that campaigns are constantly iterating and evolving.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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