Consumer Insight Market Research Manager - #196553

Disney Parks,Parks, Experiences and Products

Date: 06/08/2022 06:30 AM

City: Leawood, Kansas

Contract type: Full Time

Work schedule: Full Day

Understanding consumers and exceeding guest expectations is core to the success of Disney Parks, Experiences and Products (DPEP). The Consumer Insight (CI) team is a key part of CIMA (Consumer Insight, Measurement, and Analytics). CI champions integrated, holistic consumer insights that keep guests at the heart of decisions and positively influence business performance. We design, interpret, and share primary research that enables better decisions by driving company-wide understanding of consumer mindsets, motivations, expectations, and experiences

To enable the continuous development of key metrics and rich insights, CI’s internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners of CI span all functions and lines of business across the enterprise

Responsibilities :

The Consumer Insight Manager will be responsible for all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and advanced methodologies both in the qualitative and quantitative arenas. This role supports Disney Cruise Line

Basic Qualifications :

  • Minimum 7 years market research experience
  • Experience with end-to-end research execution (objectives to action) using a variety of quantitative and qualitative research methodologies
  • Strategic thinker with ability to quickly identify and address business questions/needs
  • Experience building and maintaining relationships with internal partners/stakeholders
  • Effectively translate data and analysis into compelling presentations / written communications
  • Experience sharing a point of view and influencing internal partners/stakeholders verbally and in written form
  • Strong strategic and analytical skills, including the ability to synthesize large amounts of data into impactful and valuable insights
  • Comfortable talking with consumers and Disney guests
  • Expertise with a statistical package (SAS, SPSS/PASW, r, Python)
  • Effectively manage multiple high priority projects simultaneously
  • Flexible and adaptable – adjusts easily to changing priorities and continuously evolving complex business issues
  • High proficiency with Excel, PowerPoint and Word
  • Minimum 4 years leading and developing direct reports
  • Must be willing to travel


Preferred Qualifications:

  • Experience recruiting and moderating for both focus groups and individual interviews
  • Experience partnering with and managing vendors

Required Education :

Bachelor’s degree in market research, marketing, statistics, sociology, psychology, business, economics or related field

Preferred Education :

Master’s or doctoral degree in market research, social sciences, business or other relevant field

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