Digital Marketing Analyst (Remote) - #242388

Plex


Date: 05/04/2021 18:30 PM

City: Blue Mounds, Wisconsin

Contract type: Full Time

Work schedule: Full Day

Digital Marketing Analyst (Remote)





Want to work with fearless innovators, visionaries, and community-minded people who challenge the status quo? We do too



Plex is more than a software company — we’re a team of disruptors who are driving innovation and unlocking the promise and value of smart manufacturing.


It isn’t a trend or a moment, it’s a movement. And we’re leading it, but we can’t lead it alone.




That’s where you come in.


Plex Systems, Inc.® delivers the first smart manufacturing platform, helping the world’s leading innovators to make awesome products. Built in the cloud, the Plex Smart Manufacturing Platform includes MES, ERP, supply chain management, Industrial IoT, and analytics.


We believe that anything that can be made can be made better, and we are focused on finding the right people to help us achieve the big important tasks ahead.


Is that person you?


In support of our ongoing growth, we are looking for a Digital Marketing Analyst to play a critical role as an in-house expert on SEO, SEM, Landing Pages and our Drift Chatbot. You’ll support the continuous optimization of our entire digital experience – finding opportunities to increase lead generation, brand reach and media spend efficiencies



This position can be located at our Troy, MI headquarters, Reston, VA office, or fully remote



WHAT’S YOUR IMPACT?





  • Assist in the implementation and analysis of Google Analytics, Google Tag Manager, and Google Optimize across our marketing website, PPC, SEO, Paid Social and ABM/ABA, Drift programs and platforms. On a need basis, provide support for ad-hoc data & research requests. Work collaboratively with cross-functional teams to define and implement tracking, tagging, and reporting requirements for the company’s web site and digital marketing channels and campaigns.
  • Own the day-to-day tactical execution and tracking of our SEO strategy, including keywords, metadata and on-page/onsite optimization. Manage keyword tracking and mapping across new and existing site pages. Maintain our backlinking strategy and ensure that links are consistently reviewed and updated. Regularly perform run crawl error reports across our site content and fix errors in real-time. Manage file names and asset properties for optimal SEO.
  • Own the day-to-day management of the Drift chatbot. Working across department lines and with sales to ensure that Drift performance continues to grow and deliver highly qualified leads.
  • Work with digital leadership and our SEM agency on the execution of our paid search programs. Create SFIDs for gated landing pages across our website. Assist in the development and implementation of trigger-based strategies, automations, and consumer journeys across our website and digital ecosystem
  • Identify gaps, trends, and opportunities, and effectively communicate to key stakeholders. Connect insights from multiple digital channels and data sources to provide teams with the information and recommendations they need to continuously improve performance. Create and maintain regular reporting around key projects such as acquisition, engagement and conversion.
  • Keep pace with digital and search marketing industry trends and developments.
  • Other duties as assigned.




IS IT IN YOU?





  • 2+ years of digital marketing experience, in-house or agency environment; experience in enterprise level environment preferred
  • 2+ years of hands-on SEO experience.
  • Experience working with an SEO platform like Brightedge or SEMRush.
  • Google Analytics certification.
  • Track record of using qualitative and quantitative data to prioritize and drive decision-making.
  • Self-motivated and technically-savvy with a keen ability to prioritize multiple projects, some strategic, some tactical.
  • Data-driven, problem solver who is relentless in finding answers in complex situations.
  • Excellent communication and collaboration skills with obsessive attention to detail.
  • BA/BS Education.




The following skills are considered a plus:



  • Experience in Account Based Marketing
  • Experience using Sirius Decisions models (e.g. Demand Waterfall)
  • Ad Words Certification
  • Experience with marketing automation campaign programs, UTM codes.
  • Bing Ads, LinkedIn Ads, Google Display Network, Taboola, Outbrain experience.



WHAT’S IN IT FOR YOU?



We are proud to be recognized as one of the top workplaces in the tech industry. Our inviting culture fosters collaboration, innovation, and motivates team members to take on important work, every day.


In addition to all the benefits you’d expect from a world-class company like ours, we also offer Day 1 benefits, career growth and professional development opportunities, tuition reimbursement, unlimited paid time off, a wellness allowance to support your family’s well-being, sustainable work-life balance, and flexibility. Our multiple office locations offer a casual-dress workplace, complimentary snacks and drinks, and “de-stress areas” complete with amenities in some locations like massage chairs, golf simulator, ping pong tables and more



Plex values the power of diversity and inclusion – it isn’t just a talking point for us. It drives our business and fosters fresh thinking, and is reflected in the individuals we hire, and the culture and community we’ve built to support them, such as our Women@Plex and Pride@Plex groups. As an equal opportunity employer, we welcome applicants of all types and from all backgrounds. Plex urges our employees to understand, accept, and celebrate the differences among people



SOUND
LIKE YOUR DREAM JOB?


Apply today!


EXCITED ABOUT PLEX BUT NOT THE RIGHT GIG?


Don’t despair – your perfect fit is on its way! Stay connected, sign up for job alerts or submit a general application on the Plex Careers page.

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