Senior Content Marketing Specialist, Recycled Plastic Lumber - #292001

Triumvirate Environmental


Date: 06/11/2021 15:01 PM

City: Somerville, Massachusetts

Contract type: Full Time

Work schedule: Full Day

Overview


Senior Content Marketing Specialist, Recycled Plastic Lumber


Are you a content creator who is both creative and analytical? Are you interested in developing marketing messaging for innovative, environmentally-friendly products? BestPLUS, a subsidiary of Triumvirate Environmental, is seeking a high-energy communications professional to join our dynamic marketing team! This talented, driven person will produce high-quality content to increase brand awareness and will execute compelling marketing campaigns to generate leads for our sustainable recycled plastic lumber product line. Working closely with the VP of Plastics Recycling and the Director of Marketing, the Marketing Specialist, Recycled Plastic Lumber will be responsible for all external communications promoting the BestPLUS portfolio.


Objectives & Responsibilities



  • Own the BestPLUS marketing strategy, plan, and budget
  • Manage the existing BestPLUS website (www.bestpl.us), and plan and oversee a comprehensive website redesign
  • Use marketing automation software to design, execute, and track high-impact email campaigns to targeted geographies and markets, such as synthetic turf, construction, and landscaping
  • Compile and maintain a photo library of product applications
  • Write, edit, and promote informative and engaging content, including blog posts, website copy, and e-newsletters
  • Collaborate with our Digital Marketing Analyst to run paid search campaigns
  • Develop sales enablement tools, including digital and print brochures, customer price sheets, PowerPoint presentations, and photo compilations
  • Manage our online content for customer websites
  • Develop retailer and distributor merchandising tools, such as display boards, samples, posters, and 3D models
  • Maintain a content calendar to support various marketing initiatives
  • Manage BestPLUS social media campaigns and budget
  • Ensure brand consistency
  • Plan digital events and oversee our tradeshow participation, in partnership with our Webinar & Events Coordinator
  • Maintain our customer and prospect contact database
  • Engage with our BestPLUS sales team, internal stakeholders, and customers to understand client needs
  • Work with our Account-Based Marketing (ABM) Manager to deploy targeted campaigns
  • Travel to retailer and distributor locations
  • Perform ongoing market research

Desired Qualifications & Experience



  • At least 4-5 years of content marketing experience
  • BA or BS in English, Marketing, Communications, or other relevant discipline
  • Interest in building a deep understanding of our unique recycled plastic lumber products, and the ability to translate that knowledge into relevant content
  • Experience writing, editing, and creating various types of content, such as blog posts, emails, website pages, brochures, and landing pages
  • Strong written, verbal, analytical, and research skills
  • Self-motivated with the ability to manage multiple ongoing projects and meet deadlines
  • Organized and detail-oriented
  • Track record of designing and executing high-impact digital marketing initiatives and campaigns
  • Successful experience with many or all of the following:
  • Website hosting platforms, including Wix and HubSpot
  • Oracle Eloqua or other marketing automation systems
  • Oracle CX Sales or other CRMs
  • Writing for SEO
  • Creating calls-to-action and landing pages that drive conversion
  • Building professional PowerPoint presentations
  • Trade show participation
  • Managing social media
  • Blogging
  • Marketing measurement & analytics
  • Strong computer skills, including Microsoft Office and Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
  • Graphic design for digital and print content a plus
  • Video production and/or video editing a plus
  • Experience with large retailers and/or B2B distributors a plus

The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


About BestPLUS and Triumvirate Environmental


Best Plastic Lumber U.S. (BestPLUS) is a sustainable recycled plastic lumber manufacturer that provides durable, low-maintenance lumber to a range of industries. We manufacture utility-grade lumber from recycled plastic for use as construction products, landscape timbers, turf nailers, park benches, and more. Our products are made proudly in Jeannette, PA.


BestPLUS is a wholly owned subsidiary of Triumvirate Environmental, an established yet rapidly expanding environmental services and consulting firm. Our unique culture fosters growth, development, education, and creativity. For more information on our company, our corporate culture, or our benefits package, visit www.triumvirate.com. This position is based in Triumvirate's headquarters in Somerville, MA.


Triumvirate offers a competitive employee-focused benefits package that includes:



  • Health, dental, and vision care insurance
  • 401(K) retirement savings plan
  • Tuition reimbursement
  • Pet assistance program
  • Gym membership discounts and health and wellness reimbursements
  • And more!

Triumvirate is a proud Equal Opportunity Employer (EOE).


Individuals with Disabilities and Protected Veterans are encouraged to apply. Triumvirate is an Equal Opportunity Employer (EOE) and a drug-free workplace.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume