Marketing Program Manager - AE - #292213

Bosch Group


Date: 06/11/2021 18:30 PM

City: Hoffman Estates, Illinois

Contract type: Full Time

Work schedule: Full Day

Company Description

Bosch Rexroth is one of the world’s leading providers of drive and control technologies. Regardless of the motion task that customers face anywhere in the world, they will always find a Bosch Rexroth team with the local experience and the appropriate know-how from more than 30 industries and all drive and control technologies. Our associates take on their customers’ challenges with passion and persistence until the right solution is found. This is what makes Bosch Rexroth a strong, reliable partner for Mobile Applications, Machinery Applications and Engineering and Factory Automation. As the Drive & Control Company, we develop, produce, and distribute our components and system solutions in over 80 countries. You’ll find our drive and control technology in a wide variety of applications: From excavators and tractors to CNC woodworking and metal-cutting machines. You’ll find us in automotive factories, packaging systems for the food industry, medical devices and laboratories.

Job Description

The Marketing Program Manager in our Automation and Electrification (AE) Business Unit will be responsible for the following:

  • Create integrated brand and lead generating marketing programs across marketing disciplines: digital/online, social media, content, thought leadership, live marketing/events/tradeshows, PR and advertising
  • Coordinate product launch campaigns
  •  Define regional target audiences, marketing channels, campaign contents and programs, and the attainment of marketing KPIs to ensure continuous improvement of marketing initiatives
  • Lead content creation and develop marketing content, including tech articles, success stories, webinars, visual assets, direct marketing campaigns, etc.
  • Plan and coordinate annual events, such as customer event and press event
  • Collaborate across functions working closely with the US corporate and business unit marketing team in Germany, product management and sales stakeholders
  • Support regional sales team with lead management

Qualifications

  • Bachelor’s degree in Business Administration, Communication, Marketing or related field
  • Factory Automation or Technology Industry experience preferred.
  • Know-how working with digital marketing tool-stack (e.g. Content management system, emailing tools, etc.)
  • An editorial and brand-advocate mindset with the ability to translate technical product content into compelling visuals and stories
  • Knowledge of marketing best practices and trends
  • Excellent verbal and written communication skills
  • Experience with Adobe Creative Suite: InDesign, Photoshop, Illustrator (beneficial)
  • 3-5 years of professional marketing experience in B2B marketing (beneficial)

Additional Information

BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives

  •  FIRST Robotics  (For Inspiration and Recognition of Science and Technology) 
  • AWIM (A World In Motion)

By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled. 

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