EXPERIENTIAL MARKETING LEAD - #337818

Rigid Industries


Date: 07/22/2021 18:30 PM

City: Southfield, Michigan

Contract type: Full Time

Work schedule: Full Day

Description


JOB DESCRIPTION

This position will plan and manage all aspects of trade shows and events for Clarience Technologies and its portfolio brands. Specific duties include:



  • Own and manage the annual show and event schedule and related budgets.
  • Work with external partners to design floor plan display and build-out.
  • Manage show attendee list, hotel block where appropriate, and any related customer
  • Schedule booth worker schedule and briefing prior to event.
  • Collaborate with brand marketing and communications on lead media opportunities.
  • Partner with OEMs and customers to ensure message is told through their event marketing.
  • Mange the schedule of customer visits to Southfield HQ, including:
    • Develop and evolve the facility tour content, including speakers and scripts.
    • Ensure any produced displays reflect the latest innovations and technologies from the company.
    • Work with sales and/or admin staff on process for welcoming office visitors.
  • Ensure consistent quality level for all brands
    • Ensure minimum threshold level across all events/shows and serve the needs of all brands wherever they may be along the purchase funnel.
    • Find scale opportunities throughout the year.
    • Establish show metrics, set pre-show target goals, and ensure process for final reporting of metrics.

REQUIREMENTS



  • Bachelor’s Degree
  • Experience with customer events and trade shows, preferably in transportation or B2B
  • 5-8 years similar experience

Due to International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) requirements, all candidates must be presently classified as a “US Person" which includes: a United States citizen; a permanent legal resident (green card holder); or a protected individual (refugee/asylum status).



Clarience Technologies is an equal opportunity employer committed to a culturally diverse workforce.

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