Product Manager - Marketing Automation - #603799

Live Nation

Date: 11/25/2021 19:00 PM

City: Hollywood, California

Contract type: Full Time

Work schedule: Full Day

Job Summary:

Who are we?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

Live Nation is dedicated to building a world class marketing organization powered by world class marketing technology. Our mission is to connect the right fans with the right events at the right time. We aim to do this at scale for hundreds of millions of fans across hundreds of thousands of events with billions of tickets to sell

We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation’s wide array of data assets to improve how we market to our fans and measure the success of that marketing. We’re looking for someone who understands Marketing platforms, has a vision for how data and tooling can be used to improve our current processes and systems, articulate the vision for those improvements, work with engineers and stakeholders through requirements gathering and development

If you are someone who is motivated by driving value to the business, holds themselves to a high standard, is meticulously detailed, can work and learn independently, is tenacious in chasing down the people who can help get a problem solved, and loves working collaboratively – with no ego – for the betterment of a team, please apply today

What This Role Will Do:

  • Work with marketing operators to execute the strategy, vision and prioritization of products and features across our marketing technology stack

  • Understand the live entertainment landscape and Live Nation’s marketing processes, to ensure products meet the needs of all stakeholders

  • Understand the complex ad generation and targeting features of our various marketing platforms and devise products that can leverage them at scale

  • Work cross functionally to author product requirements, user stories, specifications, workflow diagrams

  • Work closely with data scientists, engineers, analysts, third-party partners and internal QA teams to oversee a collaborative and iterative development process

  • Chase down anyone and everyone who can help get a problem solved

  • Plan/manage product roll-out and assist with the day-to-day operational support post roll-out

  • Socialize products and features, gain consensus and stakeholder buy-in, and demo product prototypes

  • Strong user story and acceptance criteria authoring skills

What this person will bring:

  • Ideal candidate will have a minimum of 3+ years product management experience in the field of marketing, or a technical marketing background

  • Familiarity with paid marketing channels (programmatic, paid search, paid social) and/or engagement channels (email, push notification)

  • Proficient in requirements definition, authoring epics, user stories and acceptance criteria within the Agile/Scrum methodology a plus

  • Prior experience with e-commerce marketing a plus

  • Understanding of or experience in the ticketing and/or live event industry a plus

  • Excellent communication skills, including executive level communication and presentation. Focused and concise

  • Capable of managing multiple projects simultaneously, and handle shifting priorities

  • Team-oriented, collaborative worker while still being able to work independently

  • Ability to maintain a broad and big-picture view, and weigh varied/multiple factors when making product decisions

  • Education or work experience in programming a plus

  • Experience with Salesforce, AdWords, Bing Ads, Facebook Ads, Display Advertising, and/or Google Analytics a plus

  • Ability to work directly with large dataset (e.g. SQL) a plus

  • COVID-19 vaccination will be required for this position subject to legally valid exemptions


  • Bachelor’s degree, MBA or CS Degree is a plus but not required

If the above description sounds like you and fits your background, apply online at to join the Live Nation Entertainment team today!

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

  • HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

  • YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets

  • WEALTH: 401(k) program with company match, Stock Program Reimbursement

  • FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support

  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

  • OTHERS: Volunteer time off, crowdfunding network


We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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